Cross-Sell to Scale: The Executive's Growth Guide to M&A, Re-Organization and Profit Optimization
This book shows how to plan more sales whilst at the same time reducing costs, in M&A and internal transformations.
“The guide showing how to identify and capture cross-sell and up-sell opportunities, whether through internal transformation, organizational consolidation, or merger and acquisition. By understanding the fundamental principles of revenue expansion and cost optimization, you can dramatically improve profit from both ends.
Every business professional will encounter organizational change—whether through M&A activity during economic booms or internal restructuring during downturns. These pivotal moments present extraordinary opportunities to simultaneously increase sales and reduce costs, yet most organizations fail to maximize their potential. This book provides the strategic framework and practical tools needed, to plan and implement cross-selling initiatives that deliver substantial revenue growth while streamlining operations for maximum efficiency.
Drawn from real-world M&A and internal transformation
“A book that moves beyond synergy theory to synergy reality from someone who’s been in the game for many years. This is the operational playbook for turning acquisition ideas into profitable growth, and how to avoid the various pitfalls. A must-read for any CEO consolidating
divisions or embarking on M&A.” Eric Lakin, CEO of TT Electronics
“M&A value isn’t created on spreadsheets. It’s created when strategy, customers, sales behaviour, and integration actually work together, something this book shows is far rarer than deal models admit.” Abhi Kohok, Subsurface Director and Chief of AI (CAIO), Ineos
“Danny bringing the key points into focus. Never losing sight of why you did the deal. This book show a clear path forward, enabling the vision and investment to be fully realised. With extensive practical lessons learned, techniques you can use and disciplines you need.” Neale Stidolph, Head of Strategic Development, Sword Group
” A great guide which delves into various levers available within an organisation to unlock growth & profitability by focusing on the core and eliminating inefficiencies” Siddhesh Mahadalkar, Head of Commercial
Finance, Europe, Aggreko
“Danny brings many years of practical experience to the expert actionable advice in this book. His emphasis on the importance of synergies cannot be understated. Any M&A advisor or deal practitioner would ignore this book at their peril, as the suggestions for synergy planning and execution are not only invaluable but also challenge the current ‘accepted wisdom’.“ Professor Scott Moeller, Director, M&A Research Centre’ at Bayes Business School, Former Managing Director, Deutsche Bank and Morgan
“Danny Davis maps theoretical synergies to real ones, explaining how to actually make them happen. This is the solution to a real problem; everyone should want to read about.” Petr Ostapenko, Head of M&A Department, PJSC LUKOIL
“M&A integration is hard. Translating revenue projections from an assumption-laden deal model into reality is harder still. This book is a
deeply practical field guide to making it happen, from a veteran practitioner of the game”. George Downing, Chief Integration Officer,
Ekco
“Danny’s new book is an excellent practical guide to organisational transformations and mergers. He goes into thoughtful detail, based on his decades of consulting experience, and leaves the reader with some granular insights to bring the best out of a change programme to drive growth. The book works both at the company – company merger level and also between departments within the same company.” Dominic Emery – former Chief of Staff and Head of Strategy, bp
“This book offers a straightforward and practical guide for delivering revenue synergies, making it exceptionally easy to read and apply. It provides hands-on guidance that bridges the gap between strategy and execution, ensuring immediate actionability. With clear frameworks and a systematic approach, it empowers leaders to move beyond theoretical synergy promises to real, measurable revenue growth.” Suzanne Jones, Managing Director, Private Equity and M&A Practice, Marsh Risk
“Many M&A books explain what should happen. Danny understands why it often doesn’t. His strength lies in pairing rigorous commercial insight with a nuanced grasp of leadership, incentives, and human behaviour. This is a practical guide for turning strategy into results by bringing people with you, not just optimising models.” EVP M&A, Soft2Bet
“The book provides a structured approach to be able to pursue revenue synergies as diligently as cost synergies.” Christian Hanesch, Head of Integration, top 3 global insurance company
“The perfect bridge for framing strategy and execution – and what makes a deal move the needle” Gregor Welton, Vice President, Strategy & Corporate Development at Tradeweb
“Successful M&A isn’t won in the signing room—it’s won in the integration. This book shows how a clear deal strategy, tight commercial alignment, and disciplined execution are what ultimately convert an acquisition into real, measurable value. For anyone accountable for ensuring integrations deliver the revenue and profit promised on deal day, this is a sharp, practical guide.” Tero Ronkainen, Head of Finance and M&A, Global Technologies at Mycronic
“While it is relatively easy to grow quickly through acquisition, the key factor determining future value is the integration of the newly acquired businesses into the buyer organisation. From the alignment of systems, procedures, people, cross-selling, cost synergies to common culture, the success of the combined organisation is determined by planning, execution and anticipation of problems. In this book Danny shares his deep expertise and experience allowing the readers to identify gaps in their integration knowledge thus contributing to success in every acquisition.”
Maciek Szymanski, Head of M&A at Hawksford Group
“Driving revenue growth and reducing cost in M&A is extremely difficult, this book tells you in a comprehensive and practical way, how to do it” Jose Guimaraes, Strategy Leader, Siemens Energy